Conundrum - The Marketing Event

Analyse stipulation. Strategise execution. Deliver value.

Clichéd Concepts. Expensive Advertising. Unsubstantiated Market Opportunities. Irrelevant Jargons. Tall Claims. Inappropriate CRM. Costly Brand Ambassadors. Meaningless Messages. Saturated Markets. Tweaked Research. Tired Eyeballs. Manipulating Customer Demand. Morphed Advertisements……
Marketing has finally reached a stage of congestion. The superabundance of homogenous products and ideas has made customer needs extraneous. Marketers have soon forgotten the very need for the essentials of Marketing.

Orion 2010 – The annual Management Festival of Symbiosis Institute of Management Studies, Pune – proudly presents “CONUNDRUM” – The Marketing challenge.

“CONUNDRUM” is a litmus test of ones marketing skills. Through a series of Marketing events and challenges, “CONUNDRUM” promises to make its participants think differently, urging them to use their creative talent in the most efficient manner across all Marketing functions.

The event kicks of with a preliminary round, which involves designing a viral marketing plan. The shortlisted candidates would then be invited to the SIMS campus, where they would encounter a host of marketing based challenges and events. The prizes are:

1st Prize – Rs. 20,000
2nd Prize – Rs. 10,000